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by Freya Branwyn April 12, 2023

Boho style, short for bohemian style, is a fashion trend that celebrates individuality, creativity, and freedom. It is characterized by loose-fitting, flowing clothing made from natural materials, such as cotton, silk, and linen. Bold patterns and bright colors, as well as eclectic accessories, are also part of the boho style. While it has become a popular trend in recent years, the roots of boho style can be traced back to the late 19th and early 20th centuries, where it was embraced by bohemian artists and intellectuals.


Boho style

Origins of Boho Style

The term "bohemian" was first used in the 19th century to describe a group of unconventional artists and intellectuals in France. They rejected the traditional values and social norms of their time and embraced a more free-spirited, nonconformist way of living. They were known for their love of art, music, and literature, and often lived in poverty as they pursued their creative passions. The bohemian lifestyle quickly spread throughout Europe and the United States, and with it came a unique fashion style that rejected the strict rules of traditional fashion.

Freya Branwyn Pink Crystal Wrap 


Boho Style in the 1960s and 1970s

In the 1960s and 1970s, boho style experienced a resurgence in popularity thanks to the counterculture movement. Hippies, who rejected mainstream society and embraced peace, love, and freedom, embraced bho style as a way to express their individuality. Boho style during this era was characterized by tie-dye shirts, bell-bottom jeans, and flowing maxi dresses. Ethnic prints and patterns, as well as exotic accessories such as headbands and fringed bags, were also popular.


The Influence of Music Festivals

In recent years, boho style has experienced another surge in popularity thanks in part to music festivals such as Coachella, Glastonbury, and Bonnaroo. These festivals have become a showcase for boho fashion, with attendees donning flowing dresses, fringe vests, and floral crowns. Boho style has become synonymous with festival fashion, and many fashion brands have embraced the trend by creating festival-inspired collections.




Modern Boho Style

Today, boho style has evolved to include both traditional and contemporary elements like the pieces at Freya Branwyn. While loose-fitting, flowing garments and natural materials are still a hallmark of boho style, modern boho fashion often incorporates more contemporary elements, such as denim and leather. Additionally, while the original boho style was characterized by bold colors and patterns, our boho style features more muted tones and simpler designs.

Freya Branwyn Gypsy Kimono


Boho style has a rich history that dates back to the bohemian artists and intellectuals of the late 19th and early 20th centuries. It has experienced several surges in popularity throughout the decades, thanks to counterculture movements, music festivals, and modern fashion trends. Despite its evolution, boho style remains a celebration of individuality and freedom, and continues to inspire modern fashionistas around the world.

Find your next bohemian treasure at www.FreyaBranwyn.com



Freya Branwyn
Freya Branwyn

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